That’s a Wrap on Capstone!
I am officially done with my senior Capstone project, yay! This semester I had the incredible opportunity to work on a marketing plan for Marathon Fuel with my fellow senior marketing students. For the project, my capstone class was divided into four groups. Each group was assigned to a region Marathon wanted a marketing campaign and plan for. My group was assigned to the Atlantic Coast region. Then, we came together to form a national marketing plan with each group championing either a media or sustainability idea. It was such a great project and has made me so excited for my career! I learned a lot of practical material that I will utilize throughout my career. Tuesday morning we had our final presentation and pitch to the Marathon group. We arrived at the Inn on campus for some coffee and breakfast at 8 am. This gave my group a chance to run through our presentation real quick before the client, Marathon, arrived. Then, around 9 am Dr. Foster kicked off the presentation ...
